
GRIT 브랜드 비주얼 및 홀더 제작
클라이밍 홀드의 새로운 가능성을 탐구하고, 다감각적인 경험을 제안하는 브랜드
- 작업일
- 2026.07.21–2026.09.11
- 디자인 분야
- 용도
- 사용 도구
- 작성자
- 이호윤
작업 배경
〈GRIT〉은 강한 원색과 거친 플라스틱으로 표준화된 기존 클라이밍 홀드에서 벗어나 다양한 실험을 통해 홀드의 새로운 가능성을 탐구하고, 클라이머에게 다감각적인 경험을 제안하는 브랜드다. 이를 바탕으로 기존 형태와 재질과는 다른 재밌고 창의적인 클라이밍 홀드를 만들기 위해 ai를 적극 활용하여 제작하였다
작업 단계
생성할 이미지의 톤 설정
힉스필드Photoshop
생성할 이미지들의 일관된 색감과 무드를 위하여 진행하였다

이미지 만들기
Photoshop힉스필드
앞서 설정한 값들을 바탕으로 다양한 아이디어들과 함께 이미지들을 만들어준다
An extreme close-up, macro shot captures a sliced-open climbing hold with the freshly cut face directly oriented to the camera, revealing an irregular interior of dense fibrous armature core, loosely bound and wrapped in a stretched, matte muted sage textile skin. The boundary layer between the two materials is clearly visible, emphasizing a rough, organic transition and tactile material disparities. The hold's sliced surface is porous, asymmetric, and decidedly unrefined, showing no evidence of clean engineering or commercial design. Colored in a mix of desaturated, gently dusty blue-gray and understated warm, off-white, the entire scene shows restrained color contrast, restrained natural palette, and a tactile, unstyled visual treatment. Placed within a small, central space of the 3:2 ratio frame, the hold is surrounded by expansive, negative blue-gray space. Soft, raking daylight creates delicate, directional shadows across the textured cut plane, highlighting the material's layers and irregularities without any harsh specular highlights or dramatic rim lighting. The photograph is presented with a uniformly matte finish, exhibiting medium format qualities, fine grain, and virtually no digital noise or compression. There are no logos, no faces, no text, and there is no sign of manufactured resin, plastic, or stencil marks. The overall emotional atmosphere is reserved, understated, quiet, and focused intently on material surface more than function or form.
후보정
Photoshop
브랜드 북에 들어갈 이미지들을 위해 포토샵에서 어색한 부분을 수정해주거나 색감을 다시 일관되도록 조정한다

클라이밍 홀드 생성
힉스필드
ai로 재밌는 홀드들을 만들기 ( soul 2.0 으로 생성)
A sharply lit, straight-on close-up photograph presents a single climbing hold against an absolutely pure white seamless studio background, with no visible cast shadow beneath or beside it. The form is an ergonomic, smoothly shaped oval or rounded rectangular climbing hold, rendered in solid, muted sage green. The material resembles matte unglazed ceramic or textured resin, with a surface of fine sandpapery or stone-like matte grain, the finish fully non-reflective and absorbing the soft evenness of studio light. Coloration is organic and slightly splotchy, betraying fired ceramic, with the green fading into a subtle range of dusty pastel variations. At the geometric center, a single cylindrical countersunk bolt hole contains a silvery steel bolt, tightened flush to the surface, with the rest of the hold featureless. The visual aesthetic is minimalist, stripped of background context, props or text, and void of any branding or markings. The color palette is limited to sage green for the climbing hold and a blank field of white, with sharp focus edge to edge and no perceptible distortion, artifacts, or compression, implying a modern digital studio product still. The image conveys a sterile, utilitarian, and minimalistic mood.
클라이밍 홀드 생성
힉스필드
ai로 재밌는 홀드들을 만들기
A straight-on, close-up product photograph features a sculpted, three-lobed climbing hold isolated against a pristine, seamless white backdrop. The object displays a biomorphic, rounded form, with three softly merging bulges creating a monolithic organic appearance. The matte white plastic surface is bead-blasted, yielding a diffuse, subtle texture with very low gloss and no gloss or specular highlights visible. The climbing hold has no bolt hole, no mounting hardware, and no imprinted branding or text, resulting in a clean silhouette and contour. Soft, shadowless overhead lighting dominates the scene, accompanied by cool fill light from the left that balances the exposure and minimizes harsh contrast. A soft contact shadow grounds the object visually, suggesting a flat, white surface beneath. Colors consist almost entirely of white, traversing a narrow band from bright white to light grey, with barely any tonal variation. The composition is centered, tight, and square in aspect, with the climbing hold sharply in focus from front to back thanks to deep depth of field and absence of visible lens distortion. Captured with a high-end digital camera or medium-format back, the image is high-resolution, featuring mild digital sharpening and no visible compression artifacts. The overall mood is technical, product-oriented, and immaculate.
이미지 수정
Photoshop힉스필드
나사 지우기 및 재질퀄리티를 위해 업스케일 진행
Enhance the resolution and sharpness of this image only. Do not change the colors in any way — no hue shift, no saturation change, no contrast change, no color cast, no white balance adjustment. Keep the exact original color values. Do not change the form, proportions, camera angle, lighting, shadows or background. Only recover fine detail and edge definition lost to low resolution and remove compression artifacts. Same image, same colors, higher quality.
디테일 컷
힉스필드Photoshop
다양한 구도에서의 디테일컷들을 생성해줍니다
힉스필드내에 있는 APPS -> 9 shots 기능을 활용했습니다
ai 모델링 후 목업제작
Rhino
여러개를 뽑아야하는 상황에서 빠르게 3d프린팅을 뽑고 그 위에 도색을 하여 목업을 제작하였다
vizcom make 3d 사용
회고
성과와 한계
text to image 는 soul 2.0이 가성비도 좋고 재밌는 이미지들이 많이 생성되는 것 같았고 질감 표현이 많이 좋아졌으나 아직은 퀄리티가 조금 떨어지는 것 같았다
시행착오와 개선점
각 상황에 맞는 다양한 ai를 사용해가며 결과물을 도출하였다
적합한 활용 맥락
상상하고 있는 디자인의 최종이미지를 빠르게 만들어보기에 좋은 프로세스라고 생각한다
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